Where ethics, technology, culture*, and policy come together for real impact.
Where ethics, technology, culture*, and policy come together for real impact.
The Alveary is a strategy, research, and design firm helping organizations understand the social and cultural impact of emerging technologies.
We bring clarity to complex questions, support teams as they build people centered systems, and help shape policy choices rooted in evidence and community context.
Ready to partner? Schedule a consultation today.
Guided by values. Grounded in research. Rooted in culture* and community.
The Alveary was founded by Dr. Jasmine McNealy in response to the growing need for organizations to think more deeply—and more culturally—about how their technology and data practices affect the people they serve.
Drawing from Jasmine’s work
as an attorney, critical public interest technologist, and social scientist, the firm sits at the intersection of ethics, policy, culture*, and design.
Our purpose is simple:
Help organizations make better decisions by grounding their work in research, collaboration, cultural awareness, and care.
We take a community centered approach that respects context, understands lived experience, and supports long-term trust. Whether we are advising on data governance, designing prototypes, or helping a team reimagine its policies, our work is shaped by evidence and guided by partnership.
Three pillars that help organizations think, plan, and build responsibly.
We conduct multimodal and multimethod research to help organizations understand the systems, communities, and cultural dynamics surrounding their technologies. This includes policy analysis, data practice reviews, and ecosystem mapping that reveals risks, opportunities, and areas for change.
We support teams as they navigate decisions about data governance, privacy, culture*, and emerging technologies. Our strategy work includes policy development, organizational assessments, workshops, and guidance that turns insight into practical, people centered solutions that reflect real community realities.
We help organizations visualize, test, and refine ideas through design. This includes prototyping policy, developing tools that explain data practices, or creating frameworks that help teams communicate clearly across cultures* and communities. Design becomes a way to surface questions, build alignment, and prepare for impact.
Trusted by organizations shaping technology, policy, culture*, and public life.
The Alveary has collaborated with partners across government, higher education, nonprofits, and technology.
Past collaborations include work with:
Government agencies exploring responsible and culturally informed data use
Nonprofits focused on community advocacy, equity, and digital rights
Research institutions shaping national and global conversations about technology
Tech companies and startups building products with social impact in mind
We honor the privacy and confidentiality of our partners. For that reason, we highlight sectors rather than client names.
Ideas that help organizations understand what ethical, culturally aware technology looks like in practice.
Our thought leadership reflects the same values that shape our consulting work. Explore research and insights related to data governance, privacy, surveillance, culture*, design, and public interest technology.
Platforms as Phish Farms: Social Engineering at Scale
This article analyzes how platform design enables large-scale social engineering and phishing. Published in New Media & Society, 24(7), 1677–1694.
Sonic Privacy
This article introduces sonic privacy as a framework for understanding privacy through sound, listening, and auditory surveillance. Forthcoming in the Yale Journal of Law and Technology (2022).
An Ecological Approach to Data Governance
This article proposes an ecological model of data governance that centers systems, institutions, and community impact. Forthcoming in the Notre Dame Journal of Law, Ethics, and Public Policy (En Banc).
Let’s work together to create technology that serves people and cultures* well.
If you are interested in partnering with The Alveary or exploring how we can support your organization, please complete the brief form below.
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